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Brand Conciousness on a Rise

You may come across many shopaholics throughout the globe but in our society there is a certain stereotype of these at a rise. They may widely be known as brand conscious people. These snobs are mainly the youth and the working class. Young adults believe to gain an edge and ego boost when acknowledged by their peers. Whereas the working people think looking sharp gives them the confidence needed to make professional leaps.

Many blame the internet and this new age of knowledge and globalization. It is no doubt that due to globalization many foreign brands and western thinking has swept into our country. Everyone is westernised be it the appearance or the mindset. This is also the reason why many foreign brands have opened their outlets in Pakistan and are running them quiet successfully. It wasn’t long ago that M.M.Alam was a quiet market with few shops and restaurants but now it is the hub of elite dining and designer wear. It is a constant battle to ‘check in’ at the top restaurants and to post pictures with designer clothes on Facebook before your peers.

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Brands nowadays have a great influence on the thinking of people. I personally have experienced a sudden change in the attitude of people when they see a tag on you. Throwing around popular brand names is necessary for an individual to be accepted in the society nowadays. A person who knows well about the brands is considered ‘cooler’ rather than the person with knowledge. Universities have become a show of tags. What to wear each day has become harder of a decision. Many students have reported that they feel embarrassed to admit they got a pair of clothing from a normal shop rather than a brand. People are constantly adapting to styles and attires way different from their culture and comfort zone in the race to top the trendy charts. To be accepted and praised by people have become an addiction much worse than drugs. This robs a person of their integrity and culture.

The constant struggle to gain the outfit your influencer or celebrity wore leaves a person trying out all alternatives to gain it. Be it spending heavy amounts on unnecessary luxury items. There has been an hundred percent increase in the depression in our society. People constantly exposed to items they can never purchase leave them with a feeling of hatred and anger towards the unfair world. One must use brands as just brands and not make them so important that they start to reshape the society. Image

By Mahreen Azam section G (11Uo538)

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Fashion’s True Essence

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“Whoever said that money can’t buy happiness, simply didn’t know where to go shopping.”
— Bo Derek

Today, on every turn one finds an individual wanting to make their way in the field of fashion, yet in a country like Pakistan this industry still has a far way to go. Even in current times, with more and more awareness being created in fashion trends, the concept of style is under valued by a great number of people.

The way a person dresses is now not only about wearing styles sufficient to fulfil the basic needs of casing and covering one’s body but also about expressing one’s individuality and wearing something which would make you stand out in a room full of people. Fashion is in its true sense is about being different yet getting inspired by what you see and like on others. The gap however comes, due to the fact that though there is a want of the people to now stand out and express themselves through what they wear; but tend to lack the ideas or know how to do so explicitly.

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Hence, NZN Clothing is a start up brand introduced, promising to fill the void that fashion-savvy individuals face in the rapidly evolving but still immature Pakistani Fashion Industry. At NZN we promise to give stylish originality coupled with superior fabrics and stitching something that many forget, with the word “fashion” is the fact that it’s not only about what looks good, but also what feels good.NZN uses the finest imported fabrics from Italy, Egypt and Thailand. The Italian fabrics are mostly finely cut for formal shirts and outstandingly used in their bespoke suits. This designer brand believes in impressions; as suggested by the slogan itself- “NZN- An Impression Forever”.

NZN uses the finest imported fabrics from Italy, Egypt and Thailand. The Italian fabrics are mostly finely cut for formal shirts and outstandingly used in their bespoke suits. This designer brand believes in impressions; as suggested by the slogan itself- “NZN- An Impression Forever”.3333
Although it has only been six months since NZN’s launch in the fashion market, that too operating only as an online store, it has managed to have a fan base of more than sixteen thousand people, which is rapidly growing and thriving amongst its’ competitors. Having served clients not only in Pakistan, but also all over the world through global shipments has helped the brand expand further into the international market in addition to the domestic one.
LASTT As NZN’s Chief Designer, I believe in fashion’s true essence stressing it being both stylish yet of the finest quality; at the end of the day also serving my clients with the Promise of creating an impression because as they say “An Impression is Forever”.

NZN Clothing official pages:
www.nznclothing.com

http://www.facebook.com/nznclothing

http://www.twitter.com/nznclothing

By: Noaman Zakir