One of the biggest reasons for the failure of the film industry would be the losses investors had to face. People have lost the desire to invest in Pakistani films as it seems like a dead field now.
The competition Indian movies give our movies is impossible to meet. They have a way bigger set up than ours and the quality of technical assistance is unmatchable so end of the day the quality of there is film is way better and when both the movies are available at the same price people prefer watching Indian movies and that is a big burden for the cinema that is trying to establish a market.
The quality of cinemas available is very poor. It is impossible for the families to go to those cinemas because the atmosphere that exists there is not suitable for a family set up.
In Pakistan there is a huge lack of fresh talent. In our movies the actor who are working are not suitable for the roles they are playing. They are too old for playing the main lead but since we don’t have new people to replace then and there is a huge lobby which resisting the change.
Pakistani films have a very bad impression on the families because of the vulgar dances and the obscene dialogues. Families don’t find them suitable for the families to watch them together.
In Pakistani film industries most of the people in all the fields are uneducated. All the technicians are not educated enough to deal with all the advancement in the field. Even the most of the directors are illiterate and that reflects in the type of work they are producing.
In such a place where the industry is still striving to establish itself the government should play a part in facilitating the process. Government should provide incentives for the film makers as well as the distributors.
I think this is a big challenge that we the industry is facing right now and to deal with the challenges we will need to get united, government and the industry. We have to work hand in hand if we want to thrive like we once did in the past
By: Momin Ali