My dream and goal in life has always been one, and that is to become a successful entrepreneur. The best quality of an entrepreneur is to come up with innovative ideas and take risks. One such idea came to the minds of two young students i.e myself, and my friend Shahan Josh, and we decided to open up our own clothing line, and we actually did it; Snt – A clothing line was launched by me and Shahan Josh, on Eid, in August 2012. Our clothing line provided new designer traditional men’s wear. In this over branded world, where mass production has taken the spot light away from custom traditional wear fashion. SnT focused on both ready made and custom tailored traditional wear. Regardless of what our customers chose, we promised our customers a graceful wardrobe. SnT was aimed to be a clothing solution by the people for the people.
Our first sets of exhibitions began from 3rd August 2012, at Taj center adjacent to HKB liberty, and prove to be a success. We indulged in advertisement by using the most popular medium i.e the social media websites. Our Facebook page, with over 600 likes, managed to create a huge publicity of our clothing line. People from every fields of life, thoroughly expressed their liking of our products, and we managed to reach our break even within a few days. SnT was a great experience for me. Launching a clothing line, managing the financial aspects of the business, gave me a good experience of what the practical life actually is. Dealing with people, and meeting their product needs and demands, allowed me to get a glimpse of the real world, and the likes and dislikes of people. To sum it up, the launch of SnT, was my first step towards fulfilling my dream of becoming a successful entrepreneur.
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Today, on every turn one finds an individual wanting to make their way in the field of fashion, yet in a country like Pakistan this industry still has a far way to go. Even in current times, with more and more awareness being created in fashion trends, the concept of style is under valued by a great number of people.
The way a person dresses is now not only about wearing styles sufficient to fulfil the basic needs of casing and covering one’s body but also about expressing one’s individuality and wearing something which would make you stand out in a room full of people. Fashion is in its true sense is about being different yet getting inspired by what you see and like on others. The gap however comes, due to the fact that though there is a want of the people to now stand out and express themselves through what they wear; but tend to lack the ideas or know how to do so explicitly.
Hence, NZN Clothing is a start up brand introduced, promising to fill the void that fashion-savvy individuals face in the rapidly evolving but still immature Pakistani Fashion Industry. At NZN we promise to give stylish originality coupled with superior fabrics and stitching something that many forget, with the word “fashion” is the fact that it’s not only about what looks good, but also what feels good.NZN uses the finest imported fabrics from Italy, Egypt and Thailand. The Italian fabrics are mostly finely cut for formal shirts and outstandingly used in their bespoke suits. This designer brand believes in impressions; as suggested by the slogan itself- “NZN- An Impression Forever”.
NZN uses the finest imported fabrics from Italy, Egypt and Thailand. The Italian fabrics are mostly finely cut for formal shirts and outstandingly used in their bespoke suits. This designer brand believes in impressions; as suggested by the slogan itself- “NZN- An Impression Forever”.
Although it has only been six months since NZN’s launch in the fashion market, that too operating only as an online store, it has managed to have a fan base of more than sixteen thousand people, which is rapidly growing and thriving amongst its’ competitors. Having served clients not only in Pakistan, but also all over the world through global shipments has helped the brand expand further into the international market in addition to the domestic one.
As NZN’s Chief Designer, I believe in fashion’s true essence stressing it being both stylish yet of the finest quality; at the end of the day also serving my clients with the Promise of creating an impression because as they say “An Impression is Forever”.
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By: Noaman Zakir