As the world is progressing in the material sense of the word; similarly the progress is also increasing the corporations’ appetite for accumulating wealth at the expense of other human beings. One case in example is the introduction of packages by different networks to lure common folks into a trap which not only swindle’s them but also deprive them of using their time in a constructive manner.

The packaging (presentation) of the different mobile packages hit the common person at their weakest spot which is greed; thus one is lured into the web of deception and thus in the end the corporation/ network increase their earnings at the expense of common folk.

If the financial loss was the only result it can be overlooked keeping in view the fact that these actions are basic fundamentals of capitalism. But the impact of these packages are much more as it takes the person into a fantasy world as he is only in contact with the persons of his like. This deprives him of social interaction with different groups which are the basic building blocks of human society as it prepares the person to face reality of the world. This deprivation of conflicting points of view and ideas, stunt the growth of analytical mind and person is left with preconceived ideas of good and bad.

The timing of the packages are such that it also comes into conflict with his or her educational progress and thus education is also impacted, as can be seen in any class room most of the pupil are either texting or frequently glancing at the screens to keep themselves updated on the social activities of their peers.

 This proliferation has also impacted the morals of the society as now all things which attract the young generation are at their finger tips and the social values are changing so rapidly that the family values are also getting compromised in the process. Parents are unaware of the activities of their children which previously was not the case and they were able to teach their children social and moral values. This break up of the family value has resulted in different scandals and heart breaks which has torn the fabric of our culture and family values.

Halima Shahid.


Drama, my passion.

ImageStage for me is like a sacred place. I have loved drama and acting for as long as I can remember. It’s not just acting, its every tiny detail that comes with drama, from direction to production to music to costume. The bright lights, the vibrant costumes, new stories and new characters, I always found all this exciting even when I was a little boy. Drama helps me to discover my soul and it gives me a peace of mind, through drama I can let out all my emotions and thus free my heart and mind. The mere feeling that I’m a part of something so enthusiastic and energetic is great. My earliest memory related to drama is when I was 12 years old and was chosen to play the lead role in my class’s annual play. It was then that I first felt the thrill of the stage, the feeling was so amazing that I decided, then and there, that this was something I wanted to do all my life.


After that I took part in almost all the dramas and plays organized by my school and won several awards. With time everything about the art of drama began to consume me. I was not just a good actor but also excelled at production, direction and music. I was elected as Dramatics President of high school from 2009 to 2011. During this time I directed several plays including the school’s annual play. I also took part in different events on national as well as inter school level. Some of these events are Lums Dramafest, Olympiad, Colors and Humours, Grammmathon. For my performance in these events I achieved different awards like best production, best music, best direction, and best play. I am determined to take drama with me wherever I go and explore my capabilities in drama and theatre. To achieve the best out of my love for drama is my pursuit of excelling.


The Journey


“Proclaim the truth, and do not be silent through fear.”

Since childhood, we’ve been taught about freedom, especially freedom of speech. Speak up your mind, have your say. You’re entitled to freedom of expression.

“This is slavery, not to speak one’s thought.”

It’s all very well to have your say, but do you really know how to form an argument and debate an issue?

This question popped up in my mind one day and that was when I realized why I was unable to convince others most of the time. That was the time when I needed to explore my inner self, what am I capable of, what is my area of excellence. And when I was in search of my talent, keenly observing every thing around me, one day, a poster was put up on the notice board of my school informing about public speaking competition. This got my attention instantly and I signed up for it. After attending this, I was shortlisted to attend debating sessions. Childhood lessons seemed to have worked, but I still needed to learn how to form an argument.

From there on, the journey seemed to be very fast. In a short span of time, I got selected in B team of my school and started speaking at inter school debating competitions. It was a big achievement for me as now I was not just able to present my point of view, but I was also able to channel it and use it to break others’ argument and prove myself right.

But this wasn’t enough. There was more room of improvement. More hard work was required to be on the A team. I never gave up and never missed an opportunity to articulate my thoughts in front of the world. In a debate, every one has different point of view, things can get a little heated up, and in the heat of a debate, it is easy to lose your cool. But I kept following my mantra, “don’t raise your voice, improve your argument.”

This helped me remove all of my jitters and made me confident enough to play with words, proving right to be wrong, and wrong to be right. I became persuasive. This helped me climb the ladder of success and I finally made my spot in the A team. But there was no stopping. I had realized that debating was my true passion and kept polishing this talent of mine.

I ended up as the vice president of my school’s debating society in A levels. Moreover, I went to parliamentary debate competition at Headstart Islamabad as an adjudicator.


Talent is innate. Everyone is born with an innate quality. What you need to do is to explore it, and wait for the right moment and strike when the iron is hot. This journey begins with the impossible and turns into unforgettable. Therefore, one must work hard and never quit as talent won’t carry a quitter.

Increasing trend of Cinema in Pakistan.

Increasing trend of Cinema in Pakistan.


An interview with Mian Zahid, Owner of Cinestar Lahore.

Pakistan’s film industry was reborn after independence. Even with limited budget and facilities the industry managed to strive and produce some remarkable movies. Pakistan’s cinema was at its peak during Ayub Khan’s regime when color film were introduced and a lot of Pakistan film industry’s legends were introduced in that time. During the mid-80sPunjabi films took over Pakistani Cinema where Jutts and Gujjars with a ‘Gandasa’ in their hands became the heroes in every movie. As there was a strong policy of censorship specially for any display of affection onscreen, the directors and script writers shifted to more violent movies. This meant that the families now couldn’t go and watch the movies as they, because the culture they referred to in these films did not even come close to the true culture of Pakistan. Thus began the decline of cinema. In 1990 there were 750 cinema theatres in Pakistan and this number decreased to 175 by 2002. The cinemas left were in a really bad condition and showed movies which could never be watched by families.

In 2001 the Cinema Industry started to change again when cinemas like Anmol(opened in 1985) were taken over by Cinestar. In these new cinemas Hollywood and Bollywood movies were shown and it brought the people back to cinemas. In order to get a professional’s opinion about the decline and then a sudden trend of cinema in Pakistan, we interviewed Mr. Mian Zahid, who is the owner of Cinestar.


Q: Could you tell us about the history of Cinestar?

Mian Zahid: Cinestar took over the cinema Anmol, Township, Lahore in 2001. People had stopped going to the cinemas and ridiculed the idea of us investing in a cinema. But we didn’t lose hope. As you know that for a city as populated as Lahore, there is no healthy source of entertainment. So investing in a cinema was a huge risk but we took it anyways. But it was quite a big success. Our café’s profit alone, was more than 65 lakhs last year. This must give you a clear idea as to how good our cinema is doing.

Q: What sort of movies earn the most profit?

Mian Zahid:  Well different types of movies attract different age groups. For example when a Bollywood emotional drama is showing that attracts a lot of women who want to see Shahrukh Khan and Ranbir Kapoor. English fantasies attract youngsters and animated and cartoon movies attract kids. As far as I think the movies which prove to be the most profitable are those which have famous Bollywood actors in them.

Q: Why do you think Pakistan’s Cinema has seen a decline over the years?

Malik Zahid:Currently we have 18 cinemas in Lahore but only 4 with good quality. The first reason is that Pakistan’s own film industry is so bad now that people don’t see a point in going to the cinemas to watch foreign movies. Another reason is that the educated people do not like watching mvies like Mola Jutt as those movies do not represent their own culture. They want to watch movies they can relate to but get disappointed by the movies produced in Pakistan. The entertainment taxes are really high so that is another reasin because people do not invest in this sector.


Q: How do think the film industry of Pakistan can be improved?

Malik Zahid: Well, the first reason is that we do not have many educated and professional people in this field. All the directors and actors and crew, they lack knowledge of what they’re doing and what they’re supposed to do. So we need more professional and knowledgeable people in our film industry. Another way to improve this industry is to get more investment. We need more people to invest and bring in more money to make better films and more films like Khuda k liye and Bol.  Also, the corrupt mafia needs to be eliminated.

Q: What are you future plans if any for Cinestar?

Mian Zahid: We are planning to buy all the rights of IMAX technology in Pakistan so we will be their soul distributors. Also We are planning to open another Cinema in DHA.


Here is a link to the website of Cinestar.

In Pursuit of Cooking

Not the first time that I ever cooked, I was connected to it since I was born. This was the only thing I knew the best in my life, and had the confidence in it. I still remember when I first entered the kitchen to cook an omelet, I was only seven and without the help of anyone I did a pretty good job. At that time I thought that everyone knows how to cook but as I grew, I realized that there are only few people in this world who are blessed with this magnificent gift. As a child I started helping my mother in the kitchen not because I was forced too but I loved to see my mother cooking and learn from her.

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I still go back to my old times and feel the essence of my beautiful childhood spent in kitchen. The aroma and the taste I can’t come out of that age because that was the only time that made me believe that I actually have the ability to cook. Cooking is the only thing that is left out of my history; however I have my good and bad days in the kitchen. You can’t always come out from the kitchen as a winner so sometimes I come out with my sprits high and sometimes defeated. What’s the point of cooking when you follow the same recipe again and again? It’s like watching one movie endless times and then the moment comes when you’re fed up and started to hate it. Innovation is always the key to keep that spark alive in you for cooking, if you creative you can make wonderful recipes or even improve the existing ones. In future I have planned to open a restaurant that provides both fusion and comfy food, but before that I have to learn more about food and cooking and understand the deep meaning of it.

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Sergio Augero

Sergio Leonel “Kun” Agüero del Castillo  born 2 June 1988 is an Argentine footballer who plays as a striker for Premier League club Manchester City and the Argentine national team. On 5 July 2003, he became the youngest player to debut in the Argentine Primera División at 15 years and 35 days, breaking the record previously established by Diego Maradona in 1976. He plays with the shirt name Kun Agüero.

In 1991, when Sergio was three years old, his family moved to a small, simple house just outside of Los Eucaliptus, a shantytown bordering the districts of Quilmes and Bernal. It was in these fields that Sergio started to display signs of his talent with the ball – as years went by, they would manifest more clearly. Under Leonels watchful eye and Adriana´s strict stance on rewards and punishments, Sergio joined his first youth teams in different sports clubs of southern Buenos Aires – going down the same path that his father had treaded when he was a younger, in Tucuman.  He was part of that enormous seedbed of talent that urban Buenos Aires becomes every weekend, with thousands of children aiming to win the highly-contested annual tournaments. Kun knew to make a name of himself as a skilful and decisive striker in these competitions, garnering attention from scouts that saw a great future in the First Division ahead of him.

Sergio entered the youth system of Independiente of Avellaneda, then under the leadership of two long-standing members of that football club – “Mencho” Balbuena and Nestor Rambert. Each weekend, Kun enjoyed playing a new match with his team.    During his years in Independiente´s junior divisions, Sergio took part of many tourneys in his category countrywide – some organized by the Association of Football of Argentina -, and Kun never failed to impress. In 2001, Independientes junior team managed to secure the competition with a victory over River Plate´s squad, in a match played at Atlanta´s stadium. Little did Kun know that the year after he would be the youngest player to debut in the national senior First Division, being 15 years and 35 days old ? at a younger age than other Argentinean exponents as Diego Maradona, Carlos Tevez, Javier Saviola or Pablo Aimar, or world-renowned players such as Pele or Ronaldo. By then, the Agüero-Castillos had negotiated a contract for multinational agency IMG to represent their son.

In 2005, a year and a half later, Sergio had become a regular in Independiente´s main squad. His outstanding performance earned him a place in the Argentina national U-20 team, despite being 3 years below the cap, and then proceeded to win the U-20 World Cup hosted by the Netherlands. The final match against Nigeria was decided by a penalty awarded to Sergio and scored by Lionel Messi. Kun dedicated that victory to his friend Emiliano Molina, who had played with him throughout all his term in Independiente´s youth system and tragically passed away in a car accident during the World Cup. Shortly after returning to Argentina, he also chose to dedicate to his friends memory a superb victory in the local derby against Racing de Avellaneda, where Kun scored a goal that will remain in the annals of Argentinean football. Kun, just 17 years old but already the idol of the crowds, had to part from his beloved team in 2006 when he was transferred to Atlético Madrid for 23 million euros – a record-breaking figure for the country. He had played in Independiente for 54 local matches and 2 international events, having scored 23 goals (see Fact Sheet and Statistics). The club used the money they received from the transfer to remodel the Libertadores de America stadium, finally reopened in 2009.

After one season getting used to his new environment, Sergio Agüero managed to win the hearts of the colchoneros with his majestic performance, becoming a fan favourite. The stadium echoed with the war cry “Kun, Kun!” – showing the crowds recognised his flair and determination on the field. Sergio´s appearance on the FIFA U-20 World Cup of 2007 held in Canada was a key factor – he led the national team into winning another trophy, picking up the mantle left by Leonel Messi to be selected as best player and become the top goalscorer of the competition (see Honours). It was after this event that his performance in the Spanish team started to improve considerably. Then, in 2008, he was part of the Olympic team that took gold in the games hosted in Beijing. In May of 2010, Atlético Madrid took first place of the Europa League – the team´s first continental title in 48 years. A few months later, Kun joined the Argentina national team that played in the 2010 World Cup in South Africa, debuting on the match against South Korea during the qualifying round. Back in Europe, he assisted Atlético Madrid in winning the UEFA Super Cup against Internazionale by scoring the second of the two goals that secured the match. During the Spanish football season of 2010-2011, Sergio scored 27 goals – reaching a total of 101 in his five seasons along with team. In July of 2011, he signed the transfer to Manchester City, for a record fee for the English team.

In July 27th of 2011, Sergio signed for Manchester City, and was set for his debut match with the Citizens on August 15th of that year, issued with the number 16 shirt. It was the first round of the Premier League, in a match against Swansea  the first and only Welsh team in the competition. Agüero came on as a substitute for De Jong in the 59th minute, and in just 10 minutes he had already proven his skill with a goal, an assist and  plays. During injury time, he scored a goal with a right-foot 30 yard strike, the fourth goal for the team. After this debut, Sergio stated that “this could be the beginning of something great”. And it was. On May 13th of 2012, Kun eked out the goal during injury time that allowed Man City to defeat QPR 3-2 and claim the title of the Premier League once more after 44 years.Image

Scream and shout poster



My dream and goal in life has always been one, and that is to become a successful entrepreneur. The best quality of an entrepreneur is to come up with innovative ideas and take risks. One such idea came to the minds of two young students i.e myself, and my friend Shahan Josh, and we decided to open up our own clothing line, and we actually did it; Snt – A clothing line was launched by me and Shahan Josh, on Eid, in August 2012. Our clothing line provided new designer traditional men’s wear. In this over branded world, where mass production has taken the spot light away from custom traditional wear fashion. SnT focused on both ready made and custom tailored traditional wear. Regardless of what our customers chose, we promised our customers a graceful wardrobe. SnT was aimed to be a clothing solution by the people for the people.



Our first sets of exhibitions began from 3rd August 2012, at Taj center adjacent to HKB liberty, and prove to be a success. We indulged in advertisement by using the most popular medium i.e the social media websites. Our Facebook page, with over 600 likes, managed to create a huge publicity of our clothing line. People from every fields of life, thoroughly expressed their liking of our products, and we managed to reach our break even  within a few days. SnT was a great experience for me. Launching a clothing line, managing the financial aspects of the business, gave me a good experience of what the practical life actually is. Dealing with people, and meeting their product needs and demands, allowed me to get a glimpse of the real world, and the likes and dislikes of people. To sum it up, the launch of SnT, was my first step towards fulfilling my dream of becoming a successful entrepreneur.

For more information visit:



Malik Taha


Women Abuse

Women Abuse is one of the major issues faced by Pakistan. Pakistan is an Islamic country and in Islam women have some high level of regard but still due to the growing illiteracy rate people are unaware of this fact, and they are disrespecting women all around in the country.
According to a 2011 poll of experts by the Thomson Reuters Foundation Poll, Pakistan is the third most dangerous country for women in the world. It cited the more than 1,000 women and girls murdered in “honor killings” every year and reported that 90 percent of Pakistani women suffer from domestic violence.

A challenging irony for females in Pakistan is that, should a victim talk up about physical or sex-related abuse, she is seen as having missing her and her family members pride. Many rapes go unreported as the sufferer worries she will become useless in Pakistani community. Often, females will convert to their employers; family members they can believe in. It’s a generally unseen way of charitable organisation but one that can be essential to their success.

Pakistan is a low-income Muslim country with approximately 176 million inhabitants. Only 36 percent of Pakistani women can read and write, and the employment rate for women is 22.2 percent, as compared with an average of 77.8 percent for men, with higher rates in urban areas.  How a women can speak for her if she cannot even read or write. Women are treated as slaves in this male dominant country.

Records shows that most of the women who are being abused committed suicides, they lose hope immediately. Why are the people in the country are still quite? why is there no serious action taken place? If not now then when will these innocent and beautiful creature of Allah will found their justice?
Break The Silence Stop The Violence


written by:Amna sultan


419874_10152590496160416_2134957208_nMy name is zularsh arif and I am student of bba at Lahore school of economics. I love shopping, travelling to different places, spending time with my family and going out with my friends. Traveling to different places is very exciting and thrilling so where ever I go I always capure those moments. I am not a good photographer but still I love taking pictures, I want to capture each and very moment of my life whether it’s with my family or my friends.

 I think badminton is the best sports to play and I love playing badminton every day. Even if I am too busy even then I take out time to play badminton. Playing badminton keeps me fresh and energetic. Playing badminton makes body physically fit, this game burns fat; it increases your life longevity. Yes, it will help us to live a longer lifeby reducing the risk of heart disease, diabetes and obesity. Also this game gives us good cholesterol that we need in our body. So these are few reasons why I like playing badminton.


 I am a very career oriented person. I want to join my father’s business once im done with my studies. After my bba I have planned to do my masters and then join my father’s business that is the reason why I chose marketing media. I believe that to achieve any goal in life you need to have passion for that goal. I am always in search of as much work experience as I can possibly get. My best internship was at Nishat Company where I actually got a chance to see the real cooperate world scenario.

One of my hobby is writing poetry, I have made my 3 diaries for different types of poetry it think through poetry I can express what I feel about life about everything which is going on in my life which I cant express to others. Poetry is just not a hobby it’s a passion to me.  Poetry to me is an art just because it is not made with a brush, it doesn’t mean it is not a part of art, it is as much a part of art as drawing or painting is.