Category Archives: Technology

7 Key Strategies That You Must Learn From Apple’s Marketing

Coming off the heels of yet another successful Apple launch debut, it’s increasingly clear that Apple is on top of their game in a way like no other. Which other company could turn an ordinary press conference into a live global event?

The secret lies beyond their product line and design standards; it lies beyond even Steve Jobs’ emphatic adherence to Apple’s core philosophy, which is that the user doesn’t always know what they want.

Looking at the company’s latest product lines and revenue models, I’d be a fool to call them anything less than what they are, which is:

  • A design firm
  • A media platform
  • A publishing company
  • A software powerhouse
  • A computer builder
  • A movement

Break down each of these bullets individually and you’ll find a company at the top of their respective industry, but combine them into a single entity and you’ve got the recipe for building one of the most influential businesses of all tim

So how did they do it?

Rather than tell you how I think they did it, I thought instead I’d turn to their fans on Twitter, who helped me uncover 7 of the greatest marketing lessons that Apple brings to the table.

1. Ignore Your Critics

As an entrepreneur, you’ll hear a lot of people tell you that you need to reach out and figure out what people want, which means listening to your critics, often times more patiently than you’d like.

Apple decides to flip the script and instead focus on building what they want to build, no matter the perceived cost. When Steve Jobs debuted the iPad, the critics stood in line, throwing every insult they could muster. The critics said that the iPad would fail. The numbers say otherwise.

Each and every time Apple decided to innovate, they were laughed at. They prevailed anyway.

“Great ideas often receive violent opposition from mediocre minds.”

– Albert Einstein

2. Turn the Ordinary into Something Beautiful

For quite some time, PC fans enjoyed the work of buying their own parts and building their own tower systems. At the same time, PC makers were building standard hardware for standard applications.

Apple would have none of that.

They’ve been pioneering not only the features of standard operating systems and computer systems, but simultaneously reinventing the design standards as well. As a result, we have the gorgeous iMac, the beautiful new Macbook Air, and who could forget, the amazing iPhone 4

Where others focus on one aspect of the equation, Apple focuses on the entire product, and it shows

3. Justify Your Price

We’re in a time when pricing strategies are all over the place. People don’t know what to charge, and in many cases, prefer to race to the bottom instead of pricing strategically to a market that can bear the cost.

Once more, Apple ignores the standard by not only pricing their technology more than 2x what their competitors charge, but doing so without blinking. How can they get away with it?

Well, the answer is twofold:

1. They build beautiful products for an audience that loves them passionately.
2. They justify their price with features and benefits that can’t be matched.

Since we’ve already hit point 1, let’s work on #2.

No other computer can match the display of a 27” iMac…it simply can’t be done.

No other software can match what iTunes brings to the table.

No laptop is as thin as the Macbook Air.

No software is more intuitive, no product more valuable than the Apple product. Any other smartphone looks like it was developed by rookies when compared to an iPhone 4. You simply cannot compare the two.

Critics will play on the fact that the core features are the same, and they might be, but that’s not the point. The point is that Apple is the Rolls Royce of the technology and design world, and their customers will gladly pay a premium because of it.

4. Communicate in the Language of Your Audience

It makes no sense to talk about things like megabytes, gigahertz, and processing power to customers that simply don’t care about technical jargon.

Take a look at any Apple product page and you’ll find that though they do discuss product specifications and technical information, it’s hidden behind the benefits that their audience is truly after.

Instead of display resolution, you’ll see phrases like “edge to edge glass,” “retina display,” and “LED backlighting.”

Sure, the jargon is there for those that need it, but it’s presented in a way that makes you want to learn about megapixels, rather than shy away from them. The art is in the copy, not in the features.

5. Extend the Experience

Have you ever heard of an unboxing? I hadn’t either until recently, when I learned that not only was I not the only one keeping Apple packaging post-sale, but that there are legions of people that record the actual process of unwrapping their newly purchased Apple products.

Do a search on YouTube and you’ll find hundreds of Apple unboxings, each from different users from across the globe. It’s pretty crazy right?

No one tells these people to video their experience, but they do it because the process is so Zen that you can’t help not to.

Apple does this by making sure that the experience doesn’t end at the cash register. They take great care in designing a user experience from browsing to unwrapping, which relies on incredible packaging and installation procedures.

By reducing installation to the lowest common denominator, they make buying new products a snap, and by spending as much time on designing packaging as they do on the products themselves, they’ve ensured that the box matches what’s inside.

As a result, they’ve built an experience that is nearly impossible to match.

6. Build a Tribe

It’s no secret that Apple has built one of the most hardcore fan bases of any product and of any time. There’s a reason they’re called “fanboys.”

But who cares, right? Most of the chatter is out of jealousy more than anything, but Apple doesn’t really care. They know that they serve an elite audience, and rather than back away from that fact, they embrace it.

7. Become “The Name”

You don’t buy tissues, you buy Kleenex.

You don’t buy MP3 players, you buy an iPod.

You don’t buy a smartphone, you buy an iPhone.

Have you noticed what they’re doing here? Apple isn’t content with being a leader in sales alone, they want to own the market itself, which explains why they’ve engineered iTunes as the major music provider that it is, and why the iPad, having the luxury of being the first, has now set the trend for future tablet devices.

From here on out, everything will be compared to the iPad, iPhone, iPod, and iTunes. Sadly, this sort of thing is tough to duplicate, but it’s not impossible. You need to have one of two things:

1. A clear head start in terms of being first to market.
2. A USP that differentiates your product in a way that makes people wish it were first.

The iPhone wasn’t the first phone, but they engineered it to be so unique that you couldn’t help but think it was. The iMac isn’t the first all in one, but it became the only one that mattered.

Introducing The Electro-Harmonix Metal Muff

When searching for a guitar effects processor, I was slightly choosy to pick out the best distortion pedal for my LTD Viper-50. After going through nearly endless online catalogs and reviews relating to almost every known processor to mankind, I finally stumbled upon something that appeared to be what I was looking for all along; the Electro-Harmonix Metal Muff.


Dedicated towards the Heavy Metal genre, this particular processor provides players with an incredibly vast sound range that can help cover grounds all the way from the early 60’s to the post-modern era of metal music.

Unlike it’s sibling products within the same range, this particular pedal is intended to be used as a stomp-box, thus eliminating the fear of causing easy wear and tear. The design is simple and to the point, and the stomp controls are bolted independently at the lower-bottom corners to allow easy access during gigs.

The Metal Muff is a respectably large pedal with six pots – Volume, Top Boost, Treble, Mid, Bass and Distortion – and two foot switches. The switch on the right either turns the effect on or bypasses the circuit completely. The left switch kicks in a variable top boost, though only in effect mode, not in bypass.


It is important to note that the Metal Muff is not a subtle pedal. There is so much bass on tap that it’s easy to swallow a drummer and bass player whole with this pedal. I found the best setting on the bass control was somewhere around mid way, to retain some punch and definition without eating up the rest of the band. The mid-range control is best used to define the general body of the sound, focusing on a frequency which seems more suited to rhythm than lead styles, while the treble control is best used in combination and balance with the top boost. You may find that the top boost works for a biting rhythm sound, while turning it off will round off the tone nicely for leads.

Surprisingly, the pedal does not create much unintended distortion or feedback as one would usually expect from something of it’s otherwise “harsh” sounding nature. The three-way toggles enable players to switch between variations of clean, distorted and top-boost, the later of which promises to allow players to cut through the other band when performing solo’s on stage.

To sum things up, the Metal Muff provides enough kick to keep most heavy metal players busy. However it is advised to invest in a compressor in order to maintain fluidity in the seemingly brutal sound that this pedal has to offer on stage. Furthermore, I found it hard to experiment with certain sub-genres within the heavy metal umbrella such as Psychedelic and would hence suggest combining the Metal Muff with a processing device such as the Zoom pedal (for a low cost solution) or the Behringer processing unit.

Eighth Generation of Gaming consoles!

The very first gaming console was introduced in 1950s and today the advancement in technology has given gaming consoles a new life.


The eighth generation is the current generation of video game consoles, following the previous seventh generation: Nintendo’s Wii, Sony’s PlayStation 3, and Microsoft’s Xbox 360. This generation will include the Wii U, which was released in the fourth quarter of 2012. The PlayStation 4 officially announced on February 20, 2013, and is anticipated for a Christmas release and the successor to the Xbox 360 (code-named “Durango”) is rumored to be released in late 2013.

images (1)

Other consoles such as the Shield Project, Steam Box, and GameStick are also attempting to compete in this generation of gaming console


Home console comparison


Wii U

PlayStation 4





                            images Console design is yet to be revealed


Release dates

  •  December 8, 2012

Q4 2013

Launch prices

Basic Model

  • US$299.99

set by individual retailers

  • A$348.00\



Wii U Optical Disc @ 22.5MB/s
25 GB (single layer



Tri-Core IBM PowerPC “Espresso

Octa-Core AMD “Jaguar”


AMD Radeon “Latte” GPGPU @ 550 MHz

Custom AMD Radeon



(1 GB available for games / 1 GB available for system)

8 GB GDDR5 (unified)


8 GB (Basic), 32 GB (Deluxe/Premium) flash memory
Supports up to 32 GB SDHC memory cards and up to 2 TB USB hard disk drive



  • 1080p, 1080i, 720p, 480p, 576i, 480i; standard 4:3 and 16:9 anamorphic widescreen
  • Analog AV port supporting:
    • Composite video
    • S-Video (NTSC consoles only)
    • RGB SCART (PAL consoles only)
    • YPBPR
    • D-Terminal (Japan only)
    • Component video
      • HDMI


  • Analog AV port supporting:
    • Composite video
    • S-Video (NTSC consoles only)
    • RGB SCART (PAL consoles only)
    • Component video
      • HDMI

Integrated 3DTVsupport




  • Analog stereo via the Analog AV port.
  • Six-channel PCM linear output via HDMI


Peripheral abilities

  • SD memory card slot (supports SDHC cards)
  • USB 2.0 ports (2 at front of console, 2 at rear)
  • Bluetooth
  • Sensor Bar power port
  • “AV Multi Out” port
  • HDMI out port
  • Bluetooth
  • HDMI out port
  • USB 3.0 ports (number yet unrevealed)


  • Wii U Pro Controller (up to 4)
  • Wii Remote/Plus (up to 4)
    • Classic Controller attachment
  • Wii Balance Board
  • PlayStation Move
  • PlayStation Vita
  • Dualshock 4

Regional lockout



Backward compatibility

Nintendo optical discsWii

Downloadable only

  • Virtual Console
    • Nintendo Entertainment System
    • Super Nintendo Entertainment System
    • Nintendo 64
    • Nintendo Gamecube
    • Sega Master System
    • Sega Genesis
    • Neo Geo
    • Commodore 64
    • TurboGrafx-16
    • MSX
Optical disc/downloadNot compatible with PlayStation 3 titles; other systems unannounced

Gaikai cloud streaming (not at launch)

  • PlayStation
  • PlayStation 2
  • PlayStation 3

And the marathon begins…


Samsung was able to get hold of the prize in 2012 when it had no close competition in the market. The competition for Samsung this year is a lot difficult than the previous year. This year the competition is merely dependent on the 1080p screens with a 5″ screen.

This year the marathon’s starting bullet was heard when Sony released their flagship of the year 2013 known as Xperia Z. The flagship of Sony was nothing but breathtaking. Sony manufactured a high-end smartphone from scratch, with such qualities that all they had to do this year was to remain ahead of all the competitors in market at all times especially Samsung.  The new flagship is water proof and dust proof. This is the first time that such a high end smart phone is featured with IP57 certification.


HTC, a company which was awarded the Manufacturer of the year 2011, struggled through most of the better part of 2012. Although, they tried launching different flagships in the same year, they were unable to catch up with Samsung’s Galaxy S3, also the Best phone of the year. They released Htc one X, Htc one x+ and butterfly but it was just an effort. The main reason of the fall back was the software glitches that came along with the factory settings of the phone, although the design and built quality is the core competency of HTC. This year HTC announced and released their new flagship known as HTC One. The built and design, like always is  unique. FullHd 5″ LCD3 screen, the most crisp screen in the market right now along with the whole redesign of the SenseUI. HTC has introduced the new concept of ultrapixel camera which focuses on capturing better images in low lights by letting in more light.

gsmarena_001 (1)

Samsung, like always announced their next flagship after HTC and Sony. This year Samsung presented the customers with Galaxy S4 that is also a FullHd, but Amoled screen. The design remains the same like Galaxy S3 with the major changes and additions under the hood. Samsung has introduced the Octa-core processor for the performance. There is infrared port like old times, but it makes your device a remote control for television, stereo systems and other gadgets.


Let’s, find in detail the marathon that is merely a royal rumble between Htc One, Sony Xperia Z and Samsung Galaxy S4.

Below table summarizes the basic features and hardware of the three flagships.

Galaxy S4


Sony Xperia Z


Android 4.2.2 Jelly Bean

Android 4.1.2 Jelly Bean

Android 4.1.2 Jelly Bean



4.7″ Super LCD 3

5.0″ TFT


1920 x 1080
(441 ppi)

1920 x 1080
(469 ppi)

1920 x 1080
(441 ppi)


136.6 mm
69.8 mm
7.9 mm

137.4 mm
68.2 mm
9.3 mm

139 mm
71 mm
7.9 mm


130 grams

143 grams

146 grams


Exynos 5410 Octa 1.6GHz
Quad-core Cortex-A15
Quad-core Cortex-A7

Qualcomm APQ8064T Snapdragon 600
Quad-core 1.7 GHz Krait 300

Qualcomm MDM9215M / APQ8064
Quad-core 1.5 GHz Krait


PowerVR SGX544MP3

Adreno 320

Adreno 320






16GB / 32GB / 64GB

32GB / 64GB


microSD card slot

Yes, up to 64GB


Yes, up to 32GB

Primary camera

13 MP, 4128×3096 pixels,
autofocus, LED flash, 1080p@30fps, HDR, video stabilization
Simultaneous HD video and image recording

4 MP UltraPixels, 2688×1520 pixels, autofocus, LED flash, 1080p@30fps, HDR, video stabilization,
Simultaneous HD video and image recording

 13.1 MP, 4128×3096 pixels
autofocus, LED flash, 1080p@30fps, HDR, video stabilizer,
continuous autofocus, video light,
Simultaneous HD video and image recording

Front camera





Li-Ion 2600 mAh

Li-Po 2300 mAh

Li-Ion 2330 mAh


Wi-Fi 802.11 a/b/g/n,ac, dual-band, DLNA, Wi-Fi Direct,
Wi-Fi hotspot

Wi-Fi 802.11 a/ac/b/g/n, Wi-Fi Direct, DLNA, Wi-Fi hotspot

Wi-Fi 802.11 b/g/n, Wi-Fi Direct, DLNA, Wi-Fi hotspot


Yes, v4.0 with A2DP, EDR

Yes, v4.0 with A2DP

Yes, v4.0 with A2DP


GSM 850 / 900 / 1800 / 1900
HSDPA 850 / 900 / 2100
HSDPA 850 / 900 / 1700 / 1900 / 2100
LTE 800 / 1800 / 2600

GSM 850 / 900 / 1800 / 1900
HSDPA 850 / 900 / 1900 / 2100
LTE (market dependent)

GSM 850 / 900 / 1800 / 1900 – C6602, C6603
HSDPA 850 / 900 / 2100 – C6603
HSDPA 850 / 900 / 1700 / 1900 / 2100 – C6602
LTE 800 / 850 / 900 / 1800 / 2100 / 2600 – C6603



Yes (Market dependent)




Stereo speakers



April, 2013

March, 2013

March, 2013


  Sony Xperia Z:

Key features:

  • Android OS v4.1.1 Jelly Bean with Timescape UI
  • Quad-core 1.5 GHz Krait CPU, 2 GB RAM, Adreno 320 GPU; Qualcomm Snapdragon S4 Pro chipset
  • 13 MP autofocus camera with LED flash and geo-tagging, HDR
  • 1080p video recording @ 30fps with HDR mode, continuous autofocus and stereo sound
  • 2.2 MP front-facing camera, 1080p video recording
  • IP 57 certification – dust resistant and water resistant
  • Wi-Fi a/b/g/n, Wi-Fi Direct and DLNA; Wireless TV out
  • 16GB of built-in storage; microSD card slot
  • MHL-enabled microUSB port
  • Bluetooth v4.0
  • NFC
  • Standard 3.5 mm audio jack
  • Accelerometer and proximity sensor
  • Active noise cancellation with dedicated mic
  • Glass front and back panels

Main Disadvantages

  • Low contrast display with below-par viewing angles
  • Non user-replaceable battery
  • 13MP camera hardly any better than some competitors’ 8MP units
  • Feeble loudspeaker

HTC One:

Key features

  • Android OS v4.1.2 Jelly Bean with Sense UI 5.0
  • Quad-core 1.7 GHz Krait 300 CPU, 2 GB RAM, Adreno 320 GPU; Qualcomm Snapdragon 600 chipset
  • 4 MP autofocus “Ultrapixel” camera with 1/3” sensor size, 2µm pixel size; LED flash
  • 32/64GB of built-in storage
  • MHL-enabled microUSB port
  • Bluetooth v4.0
  • NFC
  • Standard 3.5 mm audio jack
  • Accelerometer and proximity sensor
  • Active noise cancellation with dedicated mic
  • Aluminum unibody
  • Front-mounted stereo speakers with BoomSound tech
  • Class-leading audio output

Main disadvantages:

  • 4MP camera has disappointing performance in good lighting conditions
  • Non-expandable storage
  • Awkwardly-placed and uncomfortable power button
  • Senes UI still lacks connectivity toggles in notification area
  • Non user-replaceable battery
  • Poor video and audio codec support out of box


Galaxy S4

Key features

  • Exynos 5410 Octa / Snapdragon 600
  • 1.6 GHz Quad-core ARM Cortex-A15 and 1.2 GHz quad-core ARM Cortex-A7 / 1.9GHz Krait 300
  •  PowerVR SGX 544MP3 / Adreno 320
  • 2GB
  • Android 4.2.2 (Jelly Bean)
  •  microSD card slot
  • 13 megapixel auto-focus camera, face detection, touch focus and image stabilization, Dual Shot, Cinema Photo; 2MP front facing camera, video-calls
  • Full HD (1080p) video recording at 30fps
  • Infrared port
  • 2600 mAh
  • TouchWiz UI, Impressively rich video/audio codec support, built-in accelerometer, Smart stay and Smart rotation eye-tracking, Smart pause, Smart scroll, S Health, Air Gestures, humidity sensor, temperature sensor

Main disadvantages:

  • Same design
  • Exynos octa core processor is a battery drainer
  • Same old UI


Benchmarks of the three flagships:

Phones BenchmarkPi(Lower is better) LinPack(Higher is better) GeekBench 2(Higher is better) AnTuTu(Higher is better) Quadrant(Higher is better)

GLBenchmark 2.5 Egypt

(Higher is better)

Epic Citadel

(Higher is better)


(Lower is better)

Galaxy S4 134 749 3227 23607 12028 40 57 1089
One 151 646 2708 22678 11746 34 56.4 1124
Xperia Z 264 630 2173 20794 8075 29 55.6 1336

As you can see Galaxy S4 beats both Sony Xperia Z and Htc One at the benchmarks score easily.

All the competition and fight is dependent on the marketing strategy of the flagships. Let’s see whether the bad patch of HTC is over, or Samsung Galaxy S4 becomes the best selling phone like its predecessor or not or Sony is able to put an impact on the market like its other products and product lines.

In summary, the Galaxy S 4 has a slight edge over the HTC One, while the Sony Xperia Z’s early arrival on the market is starting to cost it (the technology its competitors employ simply wasn’t available at the time) And while the Samsung Galaxy S4 vs HTC One battle seems balanced, it might be the HTC flagship production issues that give the Samsung smartphone the victory.

M. Ghazi Anwar


Gaming Metamorphosis!

Technology has evolved greatly over the last few years. About a decade back, not many were familiar with words like iPhone, iPod or BBM (Blackberry Messenger). One would have to wait for the phone to hang-up in order to use the internet. Most importantly, having a cellular phone was considered to be “cool”. Now things have changed drastically. Cell phones have become a necessity and internet has become an integral part of our lives. From buying grocery to selling your used car, every facility is available on the internet through its dedicated website.


Gaming industry has also changed exorbitantly. Now it’s no more a casual time pass for kids. With ultra realistic graphics and mind boggling game play, the craze has gone up to a whole new level. Microsoft® and Sony® are the key competitors in the game console league. Their Flagship models include XBOX 360 and Playstation 3 respectively. Both the devices were redesigned twice to make them more compact. They are topped with triple core processors and offer multiple storage capacities through their HDD (Hard disk drives). Furthermore, both the devices have multiple USB ports and built in Wi-Fi for internet connectivity.
I have been using Xbox 360 250GB edition since last year. Another interesting thing is the Kinect sensor. It is a revolutionary sensor with 3 cameras on its hardware to scan our body gestures and use them as signals in games. There are a number of games that enables us to actually exercise our body and mind simultaneously.


There are dedicated gaming headphones for XBOX 360 from the pioneer’s of gaming products, Razor®. These are 5.1 channel wireless headphones. They follow the same colour scheme of Xbox and give crystal clear vocals, bass and surround sound. My experience with both the products has been great so far.


Another breakthrough in the gaming industry is the introduction of 3D games. All we need is a 3D enabled LED/LCD and compatible glasses. I am currently using Sony Bravia® (HX-75) 3D LED and to top that I have attached a Sony ®3D blu-ray system (BDV-N990) with 5.1 channel surround sound. This setup is a blend of outstanding sound and graphic display. 3D games like “Unchartered 3D” are fun to play as the powerful processors keep the game play as smooth as silk.


Gaming industry has flourished a lot in the last decade. Famous titles like GTA, FIFA and NFS have made enormous profits through their latest games. GTA 5 is expected to release in the fall of 2013 and Rockstar games® expect it to achieve record sales as it is currently the most anticipated game.

Technology – all that glitters is not gold!


As I sat on my bed, looking at the screen of my IPhone, I suddenly had a flashback of my childhood, when life was all about dolls, playing games with friends, interacting with family members; today, things are very different. As I look around me, I see my 6 year old niece dialing numbers on her mother’s cellphone, while her 2 year old brother sits beside her crying and wanting the cellphone, and I think to myself, technology has taken over the lives of children, and the youngsters.

Technology has advanced at a fast pace in the past ten years, and has contributed to the success of the economies of the first world countries. Countries like China and the USA have used technology for their betterment, by constantly indulging in new inventions, to make life easier, and their hold on the rest of the world, firmer. However, the effects of technology have not been all that positive. Technology has deprived the children of their childhood; ten years ago you’d find children playing in gardens, drawing on papers, and today, you find them playing games on the cellphones, drawing on the cellphones. Television has contributed in stealing the innocence from the children. The youth back then was more active, more creative, but technology has made the youth of today confined to themselves. Facebook, televisions, and cellphones seem to have engulfed the young generation in them. Life of a child, and of a teenager, is all about social media websites, and televisions. The concept of love and attachment is lost in the past.




One of the worst effects of technology on the youth is the impact of it on education. Although the creation of the web has aided in increasing the knowledge of children and the youth, but it has also contributed to the increase in plagiarism. Brainstorming, which was once the major component of learning and creating ideas, has been transformed into “searching on Google”.

Technology has not only contributed in depriving the young generation of the fun of life, but has also contributed in spreading evil in the world. It is the advancement of technology that has spread hatred among people, has led to the increase in killing, and the increase in differences between nations. From the invention of the nuclear power, atomic bombs, to cloning, all are contributing in the destruction of the natural phenomenon of life.

Technology has played its part in contributing to the damage of the ozone layer. It is undeniable, that technology has led to the increase in pollution, and the mismanagement by the people, has led to the destruction of nature.


Although the fast pacing technology has brought with itself many advancements in the medical world, but technology itself has contributed to many medical illnesses, especially in the youth. As mentioned earlier, technology confines youth to themselves. Sitting in front of the televisions, using social media websites, and constantly engaging in the use of cellphones, have all led to obesity due to lack of movements, and eye problems due to the excessive usage of the technological devices. (Read more about the harmful effects of technology on health)

To sum it up, technology has indeed made life easier, brought with itself many useful inventions such as the airplanes, cars etc, which have contributed to reducing the distances, and has made communication easier, but the cons of technology are such, that they can never be overlooked. Technology creates distances between loved ones, as the presence of Skype, Viber, Whatsapp, reduce the need of going and visiting each other in person. The world today, is not a better place, and technology and its usage can be blamed for it. It is in the hands of the capable, i.e. the human, to use technology for the betterment, and to make this world a better place. Maybe our misuse of technology can lead to robots ruling this world one day, with none of us in sight!

By: Zara Saeed